Doug Morris

Morris was given a multi-year contract to form a joint company with MCA called Rising Tide Entertainment. Morris and MCA each owned 50 percent of the company. Morris served as. Mr Morris told the Google chairman that Universal could replace poor-quality video copies on YouTube with high definition originals in a slick setting that would appeal to advertisers. Doug Morris spearheaded UMG’s transition into the digital age, recognizing the potential of emerging platforms and technologies. His foresight allowed UMG to navigate the.

Doug Morris spearheaded UMG’s transition into the digital age, recognizing the potential of emerging platforms and technologies. His foresight allowed UMG to navigate the.